You may look at 100’s of web pages every day, but have you ever wondered what went into the creation of those pages? Or, have you ever wondered how a website seems to be “so easy to use”? Well, Web Designers are the creative geniuses, behind the scenes, that you can thank.

What does a Web Designer do exactly?

A quote from Epicdev’s EPIC designer:

“We deal in judging the book by its cover. The viewer will always judge the look and feel of a site – so it’s my job, as a designer, to account for that from the beginning. It’s my job as much as it’s a part of human nature.” – Duncan Meyer

A Web Designer is not just there to make your website look amazing. There are multiple things that a Web Designer has to consider to ensure that they give you the best possible quality product for your money.

Two of the most important things that a Web Designer considers when creating your web page:

• Aesthetic aspects – It is obvious that you would like your company to have a website that is aesthetically pleasing, that users will like the look of. There are many factors that play a role in the aesthetics of a website, like the choice of font, colour schemes, use of imagery and the layout structure. These factors as a whole, create the personality of the site or web page.
• Usability and User Experience – There is nothing more annoying to an end user than going onto a site that is not working as it should be. Or, going onto a site and not being able to find what it is that you are looking for. Nine times out of ten you will leave that site and never look back – thinking to yourself: “I don’t have time for this! There has got to be an easier site out there to use.”

At the end of the day, the end user or potential customer is the most important person looking at your website. So, you’re going to want to get a professional web designer to design your website in such a way that prospective customers will want to return to your website

Your website is essentially an extension of your business, and more often than not, it is your starting point to an online marketing campaign. It is usually the first thing a potential customer sees. So naturally, you would like to make a good first impression. Web Designers dedicate themselves to making the best first impression for your business online (and they know exactly how to). That is why you need a Web Designer.