A website is a group of landing pages that contain content relating to each other, placed under a common domain name and published on at least one server. It is the most notable way to source information these days, to such an extent that if someone, or a business, doesn’t have a website, it is considered odd.

Reasons to Have a Website

1. It Attracts New Potential Customers

Landing pages that offer valuable content and information that customers are looking for will attract them to your website. This opens you up to the opportunity of making sales and converting leads. With more advanced features it is like your business is never closed, since the information is available at all hours, and sales and bookings can be made at any time.

With the addition of more interactive websites it is also possible to give customers a more positive experience, thereby increasing the brand recognition for your company and directly influencing the impression left on those who come into contact with it.

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2. Adds Credibility and Increases Brand Awareness

Having a website adds a layer of transparency to your business. It allows potential customers to see what kind of service or product you offer, what kind of information they can stand to gain from visiting your site and generally just the type of people you are.

In the hustle and bustle of everyday life, people want to have access to information easily and without hassle. As a result, businesses that do not have their own websites are seen as less credible and professional.

3. Your Competitors have Websites

Regardless of the industry you’re in, it is more than likely that there are many other businesses that sell products/services that are very similar to yours, and they probably have their own websites showcasing everything they offer.

Having your own website that follows suit with the most modern design trends and displaying what you offer will help you stand out from the competition. Be sure to keep an eye on their websites from time to time since it will also help you with your own analytics, determining what works and what doesn’t.

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4. It is an Inexpensive Way to Market Your Business

A website is an excellent investment considering it is a once-off cost – if you ensure that you hire a good web developer from the start – that will continue to produce marketing results for your business. Next to Facebook ads, it is the most cost effective marketing method when considering it per 1000 impressions.

As its SEO value increases, search engines will recognise that value and, in a way, help you market your business even more through the use of analytics.

5. Clear Space to Showcase Your Products/Services

While paid ads are a foolproof way to market what you offer, the long-term costs involved might make a dent in your expense sheet. Having a place people can go to specifically to view and learn more about the products/services you offer may be an easier option.