Ways to Increase Your Audience
1. Create Profiles on Multiple Platforms
Have you ever spoken with a business owner and, when you ask them their social media handles, they simply respond with ‘We’re on Facebook’? Better yet, are you guilty of this?
If you’re on Facebook, that’s good! But you know what would be better? Being on some of the other apps people use all the time too! Think about it: there is only so much scrolling you can do on one platform before growing bored and moving to another. Many people have this habit, so by being on two or three different platforms will maximise the chances of your posts being seen by those who would be interested in your content.
Some of the most popular channels for small businesses are Facebook, Instagram, Youtube, Twitter, Linkedin and Snapchat, in that order.