3. Helps to Improve SEO
Search engines are forever analysing the experience users are having on landing pages. After all, they want to supply the best results possible when someone makes a query for information or products.
For example, Google’s search algorithm assesses the amount of time a user spends on the page they were directed to. If the page does not contain the information they were looking for, is hard to navigate or just looks displeasing, the user will likely leave the page very quickly, and this behaviour will be recorded by Google.