A logo is that symbol, concept and graphic component that signifies the main feature or the basic orientation of a company, site or product. In many respects, the logo becomes the ‘face’ of that company, and thus it must tell you all about that endeavour, and give off the correct impression without actually explaining anything at all.

There are a number of things that should be considered when creating a logo. Whether it is for yourself, or a client, there are essential steps that you need to take in order to get the most out of your design. Usually, the best logos are simple, memorable, smart, and timeless. A great logo instantly connects the people with the product and adds an element of interest, providing a talking point among prospective customers.

If you are on the quest of creating the perfect logo, keep the tips below in mind:

Your logo should represent the business in question. Think about the products and services offered and administer a symbol that could coincide with the business’ objectives and vision.

If you have a look at famous brands, you will notice that almost all have a more simplistic logo. These logos are memorable and unique without over doing it. In the creation of a logo the human mnemonic value should be considered, it makes it memorable.

A good logo should be something that can be used in numerous ways. This means that it should be versatile in that you can use it in letterheads, business cards, websites and headers, billboards and posters or even on your company vehicles. For your logo to be functional, it should be scalable. It should be recognizable even if you scale it down and use it as a favicon for your website. It should also look just as good if you enlarge it and use it in billboards or posters. A very good example is the logo of “Nike” which is only a small black tick; it looks the same on all means of media.