Things to Keep in Mind When Choosing Your Brand’s Colour Scheme
How much does a colour actually effect your brands image? Have you ever noticed that a certain colour will spark a particular memory or emotion when you see it?
Here’s a brief overview of the Psychology behind colours in Marketing and Branding and how it can be used:
RED Colours
Increases heart rate (this often gives you a sense of excitement or urgency)
Encourages appetite
Promotes Love
Famous brands using this colour in their branding:
McDonalds
Coca Cola
CNN
YELLOW Colours
Represents optimism and youthfulness.
These colours are used to grab attention.
Encourages communication.
Famous brands using this colour in their marketing:
Best Buy
Yellow Pages
National Geographic
BLUE Colours
Promotes productivity
Creates a sense of security and trust in a brand.
Most preferred by men
Famous brands using this colour in their marketing:
Facebook
Ford
Dell
GREEN Colours
Promotes relaxation
Denotes nature
It is often associated with wealth.
Famous brands using this colour in their marketing:
Land Rover
Animal Planet
Spotify