Things to Keep in Mind When Choosing Your Brand’s Colour Scheme

How much does a colour actually effect your brands image? Have you ever noticed that a certain colour will spark a particular memory or emotion when you see it?

Here’s a brief overview of the Psychology behind colours in Marketing and Branding and how it can be used:

RED Colours

Increases heart rate (this often gives you a sense of excitement or urgency)
Encourages appetite
Promotes Love

Famous brands using this colour in their branding:

McDonalds
Coca Cola
CNN

YELLOW Colours

Represents optimism and youthfulness.
These colours are used to grab attention.
Encourages communication.

Famous brands using this colour in their marketing:

Best Buy
Yellow Pages
National Geographic

BLUE Colours

Promotes productivity
Creates a sense of security and trust in a brand.
Most preferred by men

Famous brands using this colour in their marketing:

Facebook
Ford
Dell

GREEN Colours

Promotes relaxation
Denotes nature
It is often associated with wealth.

Famous brands using this colour in their marketing:

Land Rover
Animal Planet
Spotify

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