As someone who owns a business in the modern day, it’s vital that you take advantage of all the digital marketing tools at your disposal. If we also consider the impact that the 2020 Covid-19 pandemic had on businesses and the digital space as a whole, it’s also easy to see that so many businesses are competing for the online space. This makes it even more important that you know the top ways to get noticed.

5 Quick Ways to Get Your Business Noticed

1. Safeguard your SEO

Doing keyword research and implementing them into your content, ensuring that ad titles are clickworthy and captivating, getting set up on Google Business, regular content updates, making use of heading hierarchy, meta data and alt tags on all images are all brilliant ways to up your SEO game!

2. Establish a Strong Social Media Presence

The main platforms to use for businesses are Facebook, Twitter, Instagram and Linkedin. They offer a brilliant way for companies to engage with their customers, encourage transparent communication and create more awareness for their brand.

Millions upon millions of people visit social media sites every day, and each one of these might be your next customer.

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3. Create Valuable Written and Visual Content

If your budget does not allow for high end content creation such as video, don’t fret. Just ensure your blog posts, social media captions and other content is well polished, SEO-optimised and accompanied by relevant and beautiful imagery!

4. Get on Top of Website Basics

First and foremost, it is crucial that your business has its own website. We’ve covered the importance of having your own site in a previous post which you can find here (//add link to other post when live)

Once the site is live, there is more work to be done, such as optimising the site’s overall loading time. According to Neil Patel, having a 5s load time increases the probability of bounce rate to 90%, and a load time of 10s can increase bounce rate to up to 123%. That is crazy high!

Luckily there are multitudes of ways to increase these times, such as compressing and minifying your HTML, CSS and Javascript files, reducing page redirection, optimising images as well as the use of content distribution networks.

5. Develop Email Marketing

Some businesses may argue that email marketing is outdated, but there is no denying the engagement results it shows in many businesses. According to HubSpot, 80% of business leaders believe that email marketing helps them retain their customer base more effectively.

Email marketing allows you to cater your messages specifically to the user using merge tags in the subject line and in the email copy, and that personal touch will keep them coming back for more.

The easiest way to set up email marketing is to offer a free sample or a discount with their subscription. That way the customer already gets something out of the deal simply by offering you the opportunity to reach out to them.