4. Get on Top of Website Basics
First and foremost, it is crucial that your business has its own website. We’ve covered the importance of having your own site in a previous post which you can find here (//add link to other post when live)
Once the site is live, there is more work to be done, such as optimising the site’s overall loading time. According to Neil Patel, having a 5s load time increases the probability of bounce rate to 90%, and a load time of 10s can increase bounce rate to up to 123%. That is crazy high!