2. Logical Approach
B2B customers get relied on to make informed, well thought out decisions for their companies. They want to be educated on the products they are buying and are interested in small details that B2C customers might find trivial or unnecessary.
This is also a good opportunity for you to teach them about the product, what it can do for their business, what it can’t do for their business, or otherwise just think critically about the purchase. This way, you can help them make a decision they won’t regret later, and they will appreciate the guidance.