A website is an investment into the future of your business. When used properly, it can be a very powerful tool in your company’s marketing strategy. So, it is only right to want to get the best possible product for your investment.
Here are 7 things to ask or tell your web design/development company before they start your project:
1. Tell them what sort of vibe you are trying to portray with your website – different industries seek to invoke different emotions in their viewers.
2. Give your designer a thorough brief of your industry and company. You know your business better than they do.
3. Tell them which demographic you would like your website to appeal to. This will help a designer get a clear idea of what sort of imagery and layout to use in the design.
4. Ask your designer or developer if your website will be mobile responsive once developed. A large percentage of your potential customers will be using their mobile phones to view your website – it’s a good strategy to cater to them.
5. Ask your designer about their design process. It makes everything go a lot smoother, from start to finish if you, as the client, are fully aware of what to expect during the course of each phase of the project.
6. If you have any ideas or examples of things that you would like incorporated into your website, let your designer know, the sooner the better.
7. Send your designer as much imagery relating to or of your business as you can. This will go a long way with your potential customers in creating trust around your brand. It adds a personal note.
Don’t be afraid to ask your web design or web development company as many questions as you need to, to understand the process (they love talking about their craft – so they don’t mind). These 7 things are a good place to start you on your journey to creating the perfect website for your business.