5 Tips To Help You Create Successful Business Social Media Profiles.
In this day and age, it is becoming increasingly important for a company to have a presence on Social Media. Social Media platforms are not just for socializing on. Now companies rely quite heavily on these platforms to market their products or services.
There are a few things that you should keep in mind when setting-up and maintaining these profiles to ensure success:
Tip 1: Most importantly: Make sure that your company information (about your company/product and contact details) is detailed and up-to-date across all platforms. Your potential customers should be able to get hold of you easily. BONUS: try to have a link to your website readily available for your customers.
Tip 2: Stay active on each social platform you have set up. Followers/potential customers may be put off if they see no activity on a social profile for a company. Keep your followers updated on the latest news in your industry, or, keep giving them something interesting to read.
Tip 3: Every single post should not be an advertisement for your company. Followers like to engage with posts, so give them a reason to. Find something trending and build onto it. Create content that your followers would want to share.
Tip 4: Remember that each social media platform attracts a different type of audience. Tailor make your posts for each platform. Something that works well on Facebook may not necessarily work on LinkedIn.
Tip 5: Don’t be afraid to use paid advertising on various platforms. This helps you to reach a lot more people as well as target your audience. Facebook has proven to be one of the best platforms for paid social media advertising. Their advert manager gives you a lot of control over your audience and how much you spend. Plus, you get a lot for your money!
BONUS TIP: Always respond to comments and messages as soon as possible. You want to make your followers feel important and heard.