5 Reasons Why Your Website Needs a Blog
A blog has evolved to become more than a personal diary for individuals to record and share their thoughts, experiences and opinions. In fact, these days it is more commonly used to advertise and promote a product, service or business and is considered a standard inclusion for a business website. If you haven’t updated your site with a blog, we encourage you to do so by keeping the following points in mind:
1. Your Competition Has One
I know this might seem like shallow reasoning, but the fact of the matter is that you need to feed your consumers what they are looking for – if your competition has more to feed, then they get the catch.
2. They Drive More Traffic to Your Site
In SEO practises, content is key. A blog is an excellent way to build content on your website and drive traffic to it at the same time.
3. They Help You Strengthen Relationships with Your Clients
By updating your blog often, your clients know that you are alive and moving forward. They get to read your latest news, thought or updates on latest products and services. It also gives them another opportunity to engage with you, especially when you allow for commenting on your blog. This engagement opens up new opportunities in itself.
4. It Makes a Big Difference with Your Social Media Marketing Campaigns
Maintaining a blog gives you the content you need to run your other marketing campaigns. You can post your blog post links on your social media accounts and encourage viewers to navigate back to your main website.
5. You Will Increase Your Company’s Credibility
Using your blog to share the company’s latest news, achievements or added products and services is a sure way to assure your clients that business is doing well and that others are happy with what you are supplying.
The main focus of a business blog is to engage with customers, attract new business, and ultimately to increase revenue.