Granted, every single platform will not be an excellent leads generator for every single industry, but it would be a good strategy to be active on more than one platform. Now, since each platform is different, and requires different kinds of content, it may become a little bit difficult to effectively create and manage everything without a little help.
I have put together a short list of tools that will help you streamline your Social Media Marketing efforts.
So once you have sourced your amazing images for your posts, the odds are that there is going to be a bit of editing and/or modifications that need to be made to the image to make it as relevant as possible. If you can get your hands on, and know how to use Adobe Photoshop, then great! But, if you would prefer something a little bit easier to use, that is intuitive and free, then Canva is the tool that will get the job done in style.
Sometimes it is difficult to come up with enough content to stay relevant on Social Media. Remember that you don’t always have to post a sales pitch on the platforms. Jump on board with the latest trending topics on everyone’s lips (keeping it clean, obviously). Create content that people want to engage with and share. Google Trends is a great place to discover what the world, or your country, has been talking about lately. Don’t forget to use the relevant hashtags to stay on trend and for your posts to be found when users are searching.
Since posting to multiple platforms can become a nightmare to do on a daily basis, Hootsuite has made the process incredibly easy for Social Media Marketers. With a free account, you can add and manage up to 3 different Social Media accounts. Aside from being able to post to multiple platforms at once on Hootsuite,
• You can schedule your posts to be released at different times,
• You can have an overview all feeds for each connected account for easy monitoring,
• You can LIKE, COMMENT or SHARE other peoples posts without having to log in to the platform each time.
• Hootsuite gives you great analytics regarding your released posts to help you strategize better.
Here is your path in the right direction to streamlining your Social Media Marketing. These free tools are just scratching the surface of what is out there for us to use. With just a little bit of Google searching, you can find so many more tools tackling various different aspects of the job and making it easier to do.