The brief for the corporate identity was simple: keep it clean, modern, and introduce elements of education, as well as bringing the name of the system, Beehive, to life with references to bees, hives or honey.
Our lead designer conceptualized a plethora of different options, each with a unique connotation and interpretation of the brief. Eventually, with the guidance of the client, a consensus was made. A hexagonal design to play on the shape of honeycomb, cleverly constructed to resemble the shape of a pencil, with reference to the education side of the brand. Finally, a drop of honey, drawing students and tutors in with the sweet aroma of educational prosperity.