Project Description
Dr Stephen Hawkesworth
About His Practice
Dr Stephen Hawkesworth, a local chiropractor, started his small practice to help the surrounding community, and has established his brand as that of great service, a healing touch, as well as modern, tried-and-tested techniques in his field of expertise.
He recently came to realize the value in a recognizable brand identity and to create a presence larger than the community. He wanted a digital product that would reflect this and be timeless. After he provided a brief for his requirements and some deliberation, we provided him with the below concept. The design was kept clean and modern to entice the expansion of his clientele, easily navigable and quick access to all necessary information.
Dr Stephen Hawkesworth Logo & Corporate Guidelines
We started off the project with a redesign of the logo. The client wanted us to retain the classic elements of his existing brand, so we kept the font that was used previously. The icon was approached with a more modern and minimalism theme in mind, as per his original brief.
Strong, geometric shapes were used, but softened to convey the more organic feel the client wanted. The repetition of shapes illustrated the structure and reliability one expects from your spine, as well as Dr Hawkesworth’s service.
System Wireframes
General Screens
A Closer Look at the Home Screens
Responsive Steps
