Marketing on social media is no longer an optional route; rather, a must, regardless of the size of your business or the stability of your customer base. Many business owners are still stuck in a mindset of ‘Our customers know us and how to find us’. This isn’t necessarily a bad thought to have, it’s just outdated.
Social media has grown exponentially in recent years, and it would be unwise from a business perspective not to jump on that train ASAP. Including it in your marketing strategy will help you get more money from your existing customers, as well as increasing your pool of customers as a whole.