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Are you on the fence about investing in an e-commerce site for your company? Here are the top 5 reasons why e-commerce websites are worth it for business owners.
By 2021, online shopping will account for 17.5 per cent of the total global retail sales. Thus, companies that want to invest in e-commerce websites should take advantage now. It will bring many benefits to the business.
Some of the key features of e-commerce stores include shopping carts and pay buttons. These sites can be simple with a big display of the available products. It may also have side tabs with offers, discounts, and other deals.
Moreover, the site will have a login section and an area with the company's contacts. Many have a search bar for locating specific items. Overall, though, the website should be designed to persuade and sell.
So why should business owners care about these features? Keep reading to learn the reasons e-commerce websites are worth getting.
Benefits of E-Commerce Websites to Business Owners
Last year, there were about 1.6 billion global digital buyers. This shows the growth potential of this type of retail platform. In 2018, the expectation is the figure will rise to about 1.8 billion.
If you are wondering what these figures mean for your business, then you are not alone. Below are five reasons why e-commerce websites are good for business:
1. Convenience and Access for Consumers
Having an e-commerce site is convenient for consumers. They know their location won't limit their ability to shop. Moreover, they can access the site 24/7.
Their user experience will be much higher as well. They'll find a great and responsive website which is simple to navigate. They'll read reviews and ask questions through the live chat or email option.
For the business owner, the site allows them to automate shipping and tax amounts. They can reach distant consumers, offer quick checkouts, and provide secure transactions. They can also integrate their site with mobile to make shopping easier for consumers.
2. Lead Generation
These websites offer metrics you can use to improve. It can be metrics such as traffic, sales, and cart and page activities.
It will also allow you to set up a customer relationship management system. From there, you can learn about your customers and build profiles. Once you understand your customer's needs, you can recommend products they might like.
To add to that, you can give commissions to customers who recruit new buyers.
3. Integration with the Site Blog and Social Media
Tying your e-commerce store to your blog enhances your brand. This gives you a platform for content marketing. You'll be able to provide solutions, boost your rank, and promote your business.
Integrating the site with social media will boost engagement. In turn, this will improve traffic to your website. Once the online visitors show up, it's up to you to convince them to buy something.
4. Greater Revenues
You can make a lot of money with an e-commerce site. For one, you won't be paying for a physical store. You'll also save on employee salaries and insurance costs. That's good news for your profit margins.
Plus, automated selling will bring in money even when you are sleeping. That's because customers can visit your site at any time and buy something.
5. Opportunity for Marketing
Last, an e-commerce website is a good opportunity for marketing. You can use banner ads, side offers, discounts, and quality images and videos to sell. You can also make your product descriptions more persuasive.
As you can see, e-commerce websites are beneficial for business owners. Even so, they must focus on getting a custom and effective website design.
It should be easy-to-use and persuasive enough to sell more products. Moreover, the site should provide safe payment options.